Instagram meets
Amazon.

Instagram and Amazon, fused: see what your friends actually bought, shop it in one click, and earn credit back every time you share your own.

See how it works

You are 4x more likely to buy from a friend than from an ad. So we built the shop around that.

Ana CordeiroFriend

240 likes

ana Tiny, warm sound, lives in my coat pocket.

Tomas and 11 others bought this

The problem

Online shopping isn't what it used to be.

The whole experience has been hollowed out.

We were not built for endless grids of strangers. Four forces hollowed out online shopping at the same time.

01
The attention economy
Every platform competes for your eyes, not your basket.
02
Too much choice
Millions of cheap, near-identical replicas, impossible to compare.
03
Ads and paid influencers
You know it's an ad, and they know you know.
04
Pretty ads, junk on arrival.
A slick storefront, a print-on-demand farm behind it.

The fix

Friends solve all four.

Your friends already sorted through the endless options, did the research, and took the risk of finding out if it lives up to the promise. The friend who already paid is the only honest reviewer online, and we put that on display, for your eyes only.

How it works

Discover, shop, post, earn.

Every purchase becomes a post. Every post pays whoever moves the next one.

9:41
Ana
“Drizzle on warm bread. Pretend you are in Alentejo.”
145Shop
1. Discover
A feed of friends, not ads.
9:41
Market & Gourmet
Alentejo Olive Oil
€22+€2 back
Buy
2. Shop
Buy from a person you trust, in one tap.
9:41
New postjust now
Posted
“I now put this on toast, ice cream, everything.”
+10% credit on every friend who buys
3. Post
Share what you bought, your words.
9:41
Credit balance
€12.00
+18% this week
Earned from your posts
Sofia · Alentejo Olive Oil
bought from your post
+€2.20
4. Earn
10% back. +10% per friend who buys.

Your network

What your network's buying.

From your friends

See the Friends feed

Tomas MacedoFriend
312 likes
tomas A week in. Camera is unreal in low light.
Diogo and 6 others bought this
Mafalda ReisFriend
287 likes
mafa Linen that survives my summer, not theirs.
Ines and 7 others bought this
Diogo PintoFriend
356 likes
diogo Two trips in, this is now my everyday body.
Tomas and 3 others bought this
Rita AlmeidaFriend
187 likes
rita I now put this on toast, ice cream, everything.
Sofia and 7 others bought this

Trusted nearby

See the Mutuals feed

Carolina SaFriend of Mafalda
244 likes
carol Skin glow without the price tag drama.
Ana and 8 others bought this
Maria FerreiraFriend of Mafalda
200 likes
mariaf Smells like a Saturday at the beach.
Diogo and 5 others bought this
Maria FerreiraFriend of Mafalda
96 likes
mariaf Cuts the salon dryer to a whisper.
Ines and 2 others bought this
Ricardo AntunesFriend of Andre
198 likes
ricardo Plays my dads old jazz like a memory.
Diogo and 2 others bought this